E-marketers: an innovative approach to E-commerce

(CCOHS File: 001.1.3)

GUIDELINES FOR E-MARKETERS

(ANNEXURE 1)

Submitted by:

Foundation Of Occupational Development (FOOD)

C-Block, 1^st floor, Bharathiar Complex,

100 feet road, Vadapalani,

Madras – 600 026. INDIA

Email: FOOD@XLWEB.COM

Research team:

Loyola Joseph and Santosh Narayanan

Submitted on:

20^th December 2001


TABLE OF CONTENTS

Activity 1: Internet browsing. 3

Activity 2: E-mail communications. 3

Features of e-mail 3

Writing effective email 3

Uses of e-mail 4

Activity 3: Introduction to search engines and directories. 4

Activity 4: Searching for information on the Internet. 5

The Major Search Engines and Directories. 6

Activity 5: E-commerce store design.. 9

Essential qualities for a good e-commerce site.. 9

Web design guidelines. 10

Web site structure.. 11

Use the webmasters tools. 12

Activity 6: E-marketing and online customer relations. 12

Site promotion introduction.. 12

Web marketing checklist. 13

How people find you on the Internet. 14

Ways to sell your products faster. 15

Search engine tips. 15

Search engine algorithms. 17

How To Use HTML Meta Tags.